Burger King Tells Women They Belong In The Kitchen…On International Women’s Day


Burger King has come under fire for maniacally tweeting that “women belong in the kitchen” on International Women’s Day.

https://twitter.com/BurgerKingUK/status/1368849338596745223?s=19

Presumably, the move was thought to be a cute and clickbaity way of bringing attention to Burger King’s new scholarship program that focuses on women.

In the end, many felt it resulted in women being showered with misogyny on a day that is supposed to celebrate their achievements.

The now-viral tweet, blasted out by Burger King, almost unbelievably, on International Women’s Day, read point-blank: “Women belong in the kitchen.”

In an immediate follow-up, Burger King provided context to their initial tweet, pointing out a perceived imbalance in gender ratios within the restaurant industry.

“If they want to, of course. Yet only 20% of chefs are women,” the follow-up tweet read.

Burger King’s next tweet introduced their new scholarship program that aims to “help female Burger King employees pursue their culinary dreams!”

Despite the scholarship program, rage seems to be prevailing in regards to the intial tweet but the reactions are surprisingly mixed.

@agbnufc_ says, “Shameful Burger King absolutely bang out of order. On Women’s Day no less!”

@jennypotts highlights Burger King’s tweet, saying, “Misogynistic tweet of the year goes to @BurgerKingUK 👏🏻”

@ArtsyGrandpa doesn’t shy away from reality, saying, “Just a little advice. This is how not to promote something. Most people wont read the thread and took this as Burger King being sexist. And they are literally using women as a marketing tool by purposely offending people. This is super sleazy and gross.”

@whois_kevin was on the other side of things, saying, “Thanks burger king Ngl they reminded me it was women’s Day Not like the explore tab wouldn’t have reminded me”

@XxQu1cKSc0peZz thinks we might be looking back on Burger King favorably in the future, tweeting, “10 years from now I will tell my grandkids that Burger King was the reason we are seeing a rise of women chefs. BK crawled so we can revolutionize the culinary world”

When asked by one Twitter user as to why they haven’t removed the controversial tweet, Burger King responded, saying, “Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry, we thought you’d be on board with this as well? We’ve launched a scholarship to help give more of our female employees the chance to pursue a culinary career.”