It’s been said, “It’s not only the beard, it’s the attitude.” Fortunately for Nickel City Beard Blends, Sudbury’s local producer of beard and body care products, they have both angles covered.
Masters of facial hair maintenance Steph and Monique Paquin tapped in on the trend of men sporting beards back in 2018. In doing so, Nickel City Beard Blends also claimed its stake in one of today’s biggest growing markets, personal grooming.
What began as an underground exploration into essential oils and scent palettes has led Steph and Monique to, not only, broaden their understanding of organic chemistry but to develop an array of great beard and body care products. So great that they were a hit from the very start.
“The reception of our new scents were overwhelmingly positive and we completely sold out our initial batches within hours of launching. We were even featured in our local Sudbury Star newspaper, which was great! Our local brand grew much quicker than anticipated – the rest is history.”
If you’ve yet to be a part of that history, you’re about to read seven solid reasons as to why Nickel City Beard Blends should be one of your favorite beard and body care brands, no matter whether you’re a man or a woman.
7 Reasons Nickel City Beard Blends is Great for Men… and Women
Not Just for Dudes
Like most great beards, Nickel City Beard Blends continues to evolve. Nearly four years in, the Sudbury-based business carries a complete line of personal grooming products for both men and women.
“Since our inception, we always tried our best to diversify our line of products to cater to everyone, not only beards.”
These scent-specialists offer a variety of all-natural body care products including foaming washes, body butters, and even products to aid in tattoo aftercare, on top of their popular assortment of beard oils. They’ve also rolled out essential oil roll-ons, which allow the wearer to receive the aromatherapy benefits of breathing in the blends.
Nickel City Beard Blends have recently hooked up with sociology professor and beard-rocker Chris Schneider of Brandon University to create their newest blend of beard oil. Dubbed ‘The Professor’, the new mix features elements of cedar and tobacco leaf.
“I was looking for something that was kind of autumn crisp smell, which I think a lot of people really liked,” Schneider told the Brandon Sun. “I was thinking of being on campus in late September, early October and the leaves are changing. I was sort of looking for a smell to evoke that feel.”
Cool Customers and Cool Service
Customers are held in high regard for helping to shape the brand’s continued evolution. The duo stressed the importance of the old adage, “if you take care of customers, they will take care of you.”
“With much feedback from our amazing community, we have formulated many different scents and products to choose from. We love receiving and responding to customer emails by helping them choose the right product and we are always here to point them in the right direction.”
A little ‘Sweet Tang’ first thing in the morning? Yes, please. ‘Fuzzy Beaver’ in the evening? Couldn’t be a bad thing. Not only are these guys bent on providing unique scents, their tongue-in-cheek product offerings, like the beard oils just mentioned, keep things interesting and fun.
For those that like their grooming products’ fun kept to a minimum, they’ve also got Plain Jane and Mocha Mint scented beard oils.
Even Cooler Collaborators
Working in partnership with Bearded Villains, a global brotherhood of beard-sporting do-gooders, Nickel City Beard Blends donates portions of sales to our local Neo-Kids Foundation. They’re also annual corporate sponsors of Neo-Kids’ Superheroes Event with Greater Sudbury’s Tactical Unit at Health Sciences North.
“We strongly believe that we grow by helping others. Throughout the years, we have also partnered up with many local businesses for charity drives and we always look for ingenious ways to help our community.”
Built for Survival
With the pressures of the pandemic, many businesses will have to incorporate new strategies to bring about longevity. These guys are already making moves to ensure they’ll be around for a long time.
“Covid-19 has dramatically changed the business landscape across the globe. However, our small business has adapted to this change by making our products available primarily online through our website and are shipped directly to the customer. Our All-Natural Beard & Body Care Products are also available in select local shops.”
Most recently, Nickel City Beard Blends have utilized what they call ‘Brand Ambassadors’ to promote their products. Basically, it amounts to good people helping good people and will further serve spread the brand’s good word. They’ve also made connections with other influential people over the years, including Sudbury’s own uber-influencer Mandy Stans, and even an investor from a Dragon’s Den.
Local and Loving It
From simple startup to one of Canada’s top growing personal grooming brands, Nickel City Beard Blends is local and loving it.
“We love our giant crater and our beloved Nickelheads – they have always been so supportive of our cause and brand’s mission! As much as Covid-19 has put a damper on all of us, we appreciate how it has, in a sense, encouraged our customers more and more to “shop and support local” instead of lining the pockets of big corporations. We love how our community demonstrates a sense of unity and embrace when overcoming obstacles. After all, we are all in this together in this big ol’ mining town!
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